Intuit D4D Course

D4D is a three-pronged concept that focuses on how we can “Delight” our customers. This is a simple but effective method for exceeding customer expectations and delivering value to their business (one way to measure value propositions is through the Net Promoter Score®, or NPS). The three principles that make up the triangle of Delight include Deep Customer Empathy, Go Broad to Go Narrow, and Rapid Experiments with Customers.

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